For the staff

The Booth and Coach’s Read

What your coaches are seeing, and what your own play calls are telling you.

Two screens for your staff. The Booth is where your coaches write down what they see. Coach’s Read shows what your logged plays say about your own play calling. A fan never sees either.

01 · The Booth

Whatever you’d shout down to the sideline, typed once

Your best assistant is upstairs with the best view in the stadium and no good way to tell the man calling plays. The Booth is a shared notepad for one game: he types it, the whole staff has it, nobody answers a phone.

The Booth feed during a game against Northgate Prep Falcons in the third quarter, showing four notes from a coach posted from the booth, each tagged with a name, a post and a quarter, above a compose bar reading ‘What did you see?’
Four notes in one quarter, each with a name on it

That’s a third quarter from the demo game. Notes like these change a call: “Box count drops to 6 when we go trips. Numbers say throw it”, “Corner blitz off the boundary on 3rd and long, twice now”, “Safety is cheating down on every run look — play action is there”. None of it survives if somebody has to remember it until halftime.

What it’s built around

Fast to post

A coach with a thought between plays needs to get it down and look up. One line, or the microphone if his hands are full, then post.

Who saw it, and from where

Every note has a name, a post (booth or field) and a quarter. A note with no name is a rumor, and a coordinator deciding whether to slide protection needs to know who saw it.

It works with no signal

Nothing on the screen waits for a server. No signal is normal in a press box on a Friday night.

It’s about tonight

Notes belong to one game and stay there. What their safety did on the second series isn’t next week’s problem.

At halftime it files itself. The Report tab turns the night’s notes into a card you can walk into the locker room with, instead of scrolling a feed in front of forty kids.

The full Booth guide covers the feed filters, the report and the scout tab, and how the owner turns it off.

02 · Coach’s Read

Your own tendencies, off your own plays

A self-scout, built from plays you already logged. Once there’s enough, Coach’s Read shows which calls are moving the ball, which have stopped, and what an opposing coordinator with a notepad can already tell about you. It’s all worked out on your own phone from your own game.

Coach’s Read on the Season tab across three games: a box of what an opposing scout would write about your tendencies, a formation tells list showing run or pass by formation, and a by-down breakdown.
The season view, three games in

Three games in, the top of the screen is the box an opposing scout would fill in about you: line up in Gun Right and you run it, 33 of 33; line up in Trips Right and you throw it, 16 of 16. Power is your most-called play at 15 calls for 96 yards. Below that, the formation tells and the by-down breakdown show the same thing as counts, and both trend sections say three games isn’t a long enough window to call a trend.

The rules it plays by, printed on the screen

RuleWhy
Counts, not averages A coach can hold “6 for 41” in his head. “6.8 yards per carry” he has to unpack.
Nothing ranks under 3 calls Two carries for 22 is a long run, nothing more. A read you can’t trust is worse than none.
Everything with 3+ calls is listed Once a call clears the floor the screen doesn’t pick favorites.
Flags and bad snaps excluded One holding call shouldn’t make your best play look broken.
Nothing before about 10 plays The three-call floor, applied to the game as a whole.

It also tells you what it left out. The screenshot above says “10 of 34 snaps have no family and are left out”, so you know it worked off 24 snaps and not all 34.

Two ways in, and they open differently. From the game screen it opens on This Game, for a quick look between series. From the home screen it opens on Season, because a coach opening it on a Tuesday wants the year.

The full Coach’s Read guide walks through every section, including what an opposing coordinator would see.

Who can see them

Both are staff screens. A fan, the role an invite code hands out, can’t reach either one, and the database enforces that. The Booth says so in its own empty state if a fan somehow gets there.

The owner controls both from Team Settings. The Booth is on by default, and the owner can turn it off. While it’s off, it isn’t in the app at all for that team. Coach’s Read can be switched off for the whole staff the same way.

Both come with a coach subscription. Nothing extra to buy, and every coach on the staff gets them, not only the one who paid.

Try it with your staff this season.

The Booth needs two coaches and a phone each. Coach’s Read needs about ten plays.